If you are planning an influencer campaign in Malaysia in 2027, the question is no longer simply, “Should we use Instagram?” That decision has become much harder — and, in a way, much more interesting. Instagram is still an important…
My nephew, who’s seventeen, doesn’t Google things anymore. He TikToks them. Restaurant recommendation? TikTok. Which sneakers to buy? Instagram. Whether a skincare product actually works? He’ll scroll through comments before he even opens the brand’s website. I used to think…
At a Glance — Key Takeaways The Uncomfortable Truth About Your Website Traffic Here’s a question most business owners avoid: if 10,000 people visited your website last month and only 200 bought something, are you celebrating or panicking? You should…
Auntie Mei makes the best pandan chiffon cake in Penang. Ask anyone who’s tried it. Her shop carries a 4.5-star rating, a tidy little Facebook page, and a website her nephew built for her back during the pandemic. And yet,…
Imagine winning a gold medal in a marathon, standing on the centre podium, and looking out at… an empty stadium. You have the title, you have the rank, but there is no one there to cheer. This is the eerie…
Imagine you’re running a thriving home-based bakery in Penang. Your Instagram is a masterpiece of sourdough aesthetics, and your order books are full for three weeks straight. One morning, you open a registered letter from the Companies Commission of Malaysia…