Facebook has recently announced that their Facebook Analytics tool will no longer be available after 30th June 2021. This means that the reports, charts and insights to your account in your Facebook Analytics tool will no longer be available after it shuts down. It is highly recommended that you export existing charts and data into a CSV file on your desktop at the top right hand corner of each data chart or table.
Other Tools You Can Use
However, other business tools such as Facebook Business Suite, Ads Manager and Events Manager will still be available to use. Facebook Business Suite is created in order to seamlessly manage both Facebook and Instagram accounts that can show you certain insights on trends such as Facebook and Instagram page reach, lifetime audience and post activities. Furthermore, you can also view the demographic information of your followers.
Ads Manager will also enable you to view and amend your campaigns and Events Manager will still be available to manage your Facebook Pixel insights and conversion API in order to improve your performance and measurements of your campaign.
Furthermore, Facebook Creator Studio focuses on content publishing. Through this tool, you will be able to easily schedule, post and monetise your posts. You can also view the performance of your videos, stories and insights to your follower loyalty and retention.
Facebook Audience Insights is another powerful tool in which users will be able to see the current audience and potential audience size. This feature can be found under pages labelled insights on the left hand menu of your news feed. Furthermore, you will be able to view the audience demographics such as gender, age, top towns or cities they originate from, as well as the top pages liked by potential audiences.
Even though Facebook Analytics will soon be unavailable, it is part of Facebook’s attempt to streamline their tools and further invest in products that will provide insights to their users. Feel free to visit and follow Zumax Digital’s Facebook Page to get more content and insights like these.