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Category Digital Marketing

WHO IS KOL? 2026 MARKETING STRATEGY BY USING KOL

In the heart of Kuala Lumpur’s bustling Bukit Bintang, a small homegrown skincare brand recently faced a dilemma. They had a stellar product—a mangosteen-infused serum—but their Facebook ads were screaming into a void. The “Buy Now” buttons were ignored, and…

Instagram Is No Longer A Photo Sharing App!

Navigating the New Era of Entertainment Key Takeaway for 2026: Instagram has officially transitioned from a static photo grid to an AI-powered entertainment hub. By prioritising immersive video (Reels), seamless social commerce, and AI-driven content recommendations, the platform is now…