Category Digital Marketing

3 Difference between sales and marketing

The core difference between sales and marketing is that sales is about selling things, whereas marketing is about selling brands; moreover, the two organisations’ basic business skills are distinct. Three distinctions are as follows: 1. Their business models are totally…

WHO IS KOL? 2026 MARKETING STRATEGY BY USING KOL

In the heart of Kuala Lumpur’s bustling Bukit Bintang, a small homegrown skincare brand recently faced a dilemma. They had a stellar product—a mangosteen-infused serum—but their Facebook ads were screaming into a void. The “Buy Now” buttons were ignored, and…